Rick Murray is Back! | For Immediate Release

February 19, 2013

RMurrayAnnounceWe are very proud to announce that Rick Murray is back at SUCCESS! Real Estate.  For those of you who know Rick, please reach out and congratulate him on his triumphant return.  For those of you who have not met Rick , he was one of our original cast members at SUCCESS! Real Estate for 11 years who left to start a Keller Williams franchise in Braintree 7 years ago.

While there, he was a Team Leader, an investor, a recruiter, and top producing Realtor. During his tenure, he accumulated many talents that we have asked him to employ at SUCCESS! Real Estate.  As you all know, we are constantly looking for ways to improve our company’s service to its Agents and we believe Rick can help us do that.  You will see him take a role in management meetings & training, plus he will help us recruit & grow the company across the state.

He recognizes that we are on to something with the SUCCESS! Real Estate model and has been impressed by what we all accomplished together.  He is anxious to be part of it once again and we are confident that he can help us make a great thing even greater!

He is a wonderful Realtor, an excellent source of real estate knowledge, and a great person that you will be proud to work with.  So please help us welcome back Rick Murray.

Todd Webster
Vice President
SUCCESS! Real Estate
cell/txt: 617-750-9025

SUCCESS! Realtor of the Month – Deborah Riley

February 18, 2013

Deborah Riley

This month’s Realtor of the Month is Deborah Riley.  Deb had a strong finish in 2012 and is continuing that trend in 2013.  Deb has increased her business over the last year by focusing her time and efforts on her database.  By staying in touch with her sphere of influence Deb has been able to generate referral business along with a new client list.  Deb also includes open house leads, past clients, and her social networks in her sphere.  Her work with her client database is a long term goal that she has set for herself.  Staying consistent and not giving up on this goal has payed off.  Deb points out that committing to your business goals takes a lot of patience and focus but by doing so you will continue to grow your business and your income.

Among the many methods of connecting with her clients, Deb finds that email, Facebook, and good old fashioned snail mail (had written cards and notes) are some of the most effective.  She believes sending her clients something personal or something of value to be very powerful.  One of Deb’s strongest business tools is technology.  She stays on top of all of Christine Pierce’s tips and advice and incorporates her own strategies using technology into her day to day business.

Deb enjoys being part of the team at SUCCESS! Real Estate.  She loves the work environment, the culture, and cannot say enough great things about the support staff in our offices.  Deb is married and is a mother to two teenage boys.  Congratulations to Deborah Riley!

Feel free to reach out to Deb directly: deborah.riley09@gmail.com.


John Connolly
SUCCESS! Real Estate

Innovative Real Estate Technology Featured at Real Estate Connect

January 21, 2013

Twenty-five innovating Real Estate technology companies that participated in “Start-Up Alley” at Real Estate Connect last week in New York City!  Take a look at who they are and what they do.

Appraiser5 Appraiser5
Appraiser5 is a mobile application designed to help real estate professionals find quick and accurate property information for all 3,033 US counties; such as property details, tax info, school districts, and flood zones. The app will be available on both Apple and Android devices as well as any personal computer.
Benutech Benutech
Benutech is focused on streamlining business processes in the real estate industry, including: research, relationship management, disclosure management and marketing. Benutech was founded with a commitment and dedication to revolutionize the real estate industry through the creation and implementation of advanced and intuitive business systems.
Contactually Contactually
Contactually is a new relationship management system built for Realtors. Contactually’s system automates follow-up processes, allows Realtors to generate an address book of social contacts, and creates an interaction history to see prior conversations.
EZ Coordinator EZ Coordinator
EZ Coordinator is a free tool for agents which allows them to manage their real estate transactions online. It includes document storage, e-signatures using DocuSign, task management, Google calendar and contacts integration.
FileSpout FileSpout
FileSpout helps marketing departments manage an entire brokerage’s listing media in a secure cloud-based application. Eliminate email, FTP and chaos. With FileSpout, you can seamlessly upload, manage, download, share, search and edit your photos, docs and other listing media.
Happy Inspector Happy Inspector
Happy Inspector is a property inspection application for the iPad that agents can use to help automate their home inspections — simplifying the process and reducing the need for manual entry.
Hearsay Social Hearsay Social
Hearsay Social’s platform allows enterprises, including real estate brokerages and franchises, to empower their salespeople, franchisees and agents to build customer relationships and bolster their brand across all major social networks – Facebook, Twitter, LinkedIn, Google+, and foursquare.
HomeLight HomeLight
HomeLight is a way for agents to source new business and showcase their skills to the world. HomeLight analyzes an agent’s actual sales data and client reviews to provide them a free online profile that portrays their strengths and instills trust in prospective clients.
HomeZada HomeZada
HomeZada is an online home organization application where homeowners can track home inventory, home maintenance and home improvements projects. Real estate professionals can gift this solution to their clients with custom branding creating customer loyalty and online marketing opportunities.
HubZu HubZu
Hubzu is a real estate marketplace that makes it easy to buy and sell homes online – start to finish. Their innovative auction platform can help brokers and agents sell faster and keep their commission.
imageSurge imageSurge
imageSurge is a U.S. developer of interactive digital display and kiosk solutions for the real estate industry. Their Interactive Real Estate Storefront offers a touch-interactive product capable of operating through any type of commercial window glass. Features include sunlight-readability, MLS integration, lead capture, user analytics.
Inspection Manager Inspection Manager
Inspection Manager was developed to replace the paper based forms of a property condition inspection with an electronic application that allows real estate professionals to manage and view their inspections, mark off conditions, take photos and mark off any areas of concern, then synchronise to the web to print a pre-formatted, professional pdf report.
Listedby.com Listedby.com
ListedBy is a free, online real estate marketplace and social network with live bidding auction and ‘Best Offer’ functionality. Buyers, sellers, real estate professionals and service providers join ListedBy to network and to list, research, buy and sell real estate assets in a collaborative, transparent environment.
MyClientDiscounts.com MyClientDiscounts.com
MyClientDiscounts.com allows real estate professionals to communicate with their clients via a branded, daily email aggregated from 817 deal web sites. Clients can personalize their profile to receive deals they are interested in.
myShortTrack myShortTrack
myShortTrack lets agents and brokers control transactions with less effort by bringing information, documents, and people together with permissions-based access while providing process management and automation, enabling professionals to focus on the communication and actions that keep deals on track.
Nest4Less Nest4Less
Nest4Less is a free platform that allows agents to share home and family-related promotions with their sphere and expand their referral network through social sharing of these promotions. Agents can use this platform as a way to stay in touch with their sphere through social media and/or e-mail.
NuOffer NuOffer
NuOffer brings real estate negotiation into the 21st century, allowing agents to create and submit offers in fully digital form. Agents can receive digital counter offers – then sort, filter and analyze them on NuOffer’s mobile platform.
Onvedeo Onvedeo
Onvedeo, an emerging video platform for Real Estate, has the goal of making video a standard in all real estate and rental postings. Onvedeo provides agents and property managers tools to easily and effectively book video professionals, record, and distribute videos through the mobile application, website, and classifieds sites.
Placester Placester
Placester provides turn-key real estate websites in minutes. Featuring more than 85% MLS coverage, their beautiful designs can be easily customized to showcase a real estate professional’s brand. Each site comes ready to go with the tools for SEO, lead capture and more including: listing pages, neighborhood pages, blogs, galleries and social media integrations.
RealtyConnection.com RealtyConnection.com
RealtyConnection was founded to reduce the expense and time spent on recruiting. The RealtyConnection platform puts a company’s information in front of real estate agents looking for a new office.
Reesio Reesio
Reesio combines the steps of the real estate transaction allowing agents, clients, and third parties to electronically sign and share real estate documents, and manage property showings, offers, messages, and document storage in one place.
Secure Show Secure Show
Secure Show® was designed with safety in mind. A simple I.D. verification process allows real estate professionals and landlords the opportunity to know who they’re going to meet with before meeting face-to-face.
Sensopia Sensopia
Sensopia’s MagicPlan allows users to make a floor plan with pictures from a mobile device, eliminating the need to measure and draw. MagicPlan counts more than 3 million downloads and was “App of the week” in 92 countries.
Videolicious Videolicious
With Videolicious, real estate professionals can use their phone, tablet or desktop to make videos. Users choose the shots to include and Videolicious does the rest—producing a professional-quality video in seconds. Nearly one million individuals and businesses use Videolicious.
WebsiteBox WebsiteBox
WebsiteBox offers a $99 website for real estate agents, teams and offices with hosting included.

Client Connections: Having A Hard Time Finding GREAT Info to Share with Your Clients?

January 8, 2013

In 2013 it is going to be MORE important than ever to make a “connection” with your clients.  Staying in front of your current and past clients isn’t easy to do.  It is time consuming and can feel like a full time job.  The problem?  If you don’t do it…someone else will.   This is never more true than in today’s market where only the strong will survive.

Here is a great tip to make communicating and connecting with your clients an easier process:

Subscribe, Subscribe, Subscribe – Why reinvent the wheel?  Re-purposing great articles and ideas is a smarter way to work.  And there is no need for you to go off into the vast world of the internet to find these gems on your own.  Subscribe to a few great sources that will do the work for you then “share” the articles on your social media sites, blogs, and email newsletters.  Important catch, be sure that if you paraphrase any info you find that you give credit where credit is due.  ALWAYS reference the full article along with the author.  Adding a comment or two of your own will give it that personalized feel.


Check out these article feeds and subscribe to the ones that you think your clients might relate to:

  • LinkedIn Today: This is a great feed that gathers business/real estate/industry articles and data from all over the web.  You can customize your subscription so that it will only send you the info that pertains to you.  Login to your LinkedIn account and go to NEWS/LinkedIn Today
  • Food Network: Sounds crazy?  You don’t always want to post business and industry news.  That makes your client communication boring.  Food Network has a subscription to “Recipe of the Day”.  Something that your foodie clients just might appreciate.  Register at their site: http://my.foodnetwork.com/registration/register.esi  and select the kind of recipes you would like to receive.
  • Zillow Blog: Looking for fun, interactive Real Estate news to share?  The Zillow blog does this well.  If you are already a Zillow member simply update your settings to include Zillow Blog updates.  OR visit http://www.zillow.com/blog/ and browse the different blog post categories.  They post great stuff like inside photos of celebs homes, most popular areas to relocate to, and interactive posts like “which home would YOU rather live in?”.
  • Inman Next Agent: This is another Real Estate related site that gathers interesting and informative industry news.  They post several times a day so there are a lot of articles to choose from.  Register for their free subscription.  https://register.inman.com/membership/

These are just a few ideas.  Visit your favorite sites and see if there is the option to register for updates.  Remember to shake it up a little…keep it interesting and informative.  Your clients will appreciate it and they will be more likely to remember your name when they are looking for professional services.

Worlds Best Sales Team Reaches 1130 Transactions

December 13, 2012

Congratulations to our team of REALTORS® at SUCCESS! Real Estate.

As of December 13,  2012 our sales team has officially reached 1130 transactions*.  This number is up 28% compared to last year – and we have not even reached the end of 2012!!  This is a new high water mark for sales in our company.  You should all be very proud!


* total units sold so far this year (2012)

Jennifer Kern Installed on the PASS Board

December 12, 2012

Congratulations goes out to our very own Jennifer Kern who was installed on the Plymouth and South Shore Board of REALTORS® Board last night.  The PASS Holiday gala was a huge success.  Many of our own SUCCESS! REALTORS® were there to enjoy the evening and watch the installation ceremony.

Once again, congratulations to Jennifer Kern from all the REALTORS®, staff, and management at SUCCESS! Real Estate!

The Best of the REALTORS® Conference | Part 1

November 26, 2012

Couldn’t make it to the NAR Conference this year in Orlando?  No problem.  We brought the best of the conference home with us.  Tips and tricks from the REALTORS® courses and the best new tools and products found at the Expo.


What We Learned From the Classes:

The Digital Agent

  • People are looking at property on mobile devices…mobile users are 7 TIMES more likely to contact you directly than traditional desktop/laptop users.  Are your properties optimized for mobile devices?  Make sure they are!
  • Do you have a digital Pre-Listing package?  Something you can send to your clients BEFORE you meet with them?  If you do not, make one!  (We have one for SUCCESS!, it’s located on our INTRANET under Marketing Materials.  You can also schedule an appointment with Christine Pierce to create a personalized digital pre-listing package)
  • Use Video in your pre-listing package if possible.  People are more likely to form a positive opinion of you if they can see you before they meet you.
  • Use technology to lead your clients to a realistic listing price.  Show them other houses that have sold in their neighborhood in detail, video, interior photos, upgrades, pricing, sale price.  Let them compare their home to the other similar homes that have sold.  This will help you when you approach a pricing strategy with them.  They will be able to see the value of details like upgraded kitchens and baths, carpet vs. wood floors, landscaped yards, etc…
  • Upload your CMA into iBook if you have an iPAD.  It will make you look tech savvy and professional.
  • Bring a current market activity report for all your Open Houses.  Make sure your contact info is on it.  If they don’t buy the house you are doing an OH for, they may buy another one in the same market area.  Post the same info on your blog, facebook page, twitter.
  • Create a digital file for all of your clients.  (Google Drive/Docs, DropBox, Evernote).  Share the documents that your clients need access to with them.  Files to upload into a digital file: listing photos, listing video, signed contracts, client communication policy, open house policy, sellers checklist, buyers checklist, properties your buyers have already seen with notes, market activity reports, and anything else that you think your clients would like access to.
  • Create a digital listing presentation for each of your CMA’s.
  • Create a value add for your clients like creating on the spot floor plans of their home using MagicPlan.  Offer them something other agents are not.
  • Use a closing costs calculator to show them the estimated closing costs right from the start. http://www.stewart.com/minneapolis/sellers-closing-cost-calculator

Apps for the Digital Agent:

SlideShark: FREE tool that lets you upload any PowerPoint presentation.  Use this to create digital CMA and Pre-Lisitng Presentation.  http://www.youtube.com/watch?v=wLRSxpw3h6Q

Cartavi: Cartavi provides you with one convenient place to store, manage, and share all those documents with anyone who needs them.  http://www.youtube.com/watch?v=ZQhBkmHgFtY

Annimoto: Use Annimoto to create a video version of your listing presentations.  http://animoto.com/features

MagicPlan: MagicPlan MEASURES your rooms and DRAWS your floor plan just by taking pictures.
You can then get your floor plan in PDF, JPG and DXF format or publish an INTERACTIVE FLOOR PLAN on the web.  With MagicPlan, EVERYONE CAN CREATE A FLOOR PLAN IN FEW MINUTES. http://www.sensopia.com/english/index.html

Stewart Closing Costs Calculator: http://www.stewart.com/minneapolis/sellers-closing-cost-calculator

Evernote: Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web. http://www.youtube.com/watch?feature=player_embedded&v=Pjn6YkCY2yA

PDF Editing Tools: EditPDF, EZPdf, Neu, iannotatepdf (google these to download)

Other cool digital agent apps to check out:


iScape | Landscape Design App


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